Promotivni Monopoly

The aim of the MONOPOLY game is to take over the majority of the fields on the board, bankrupting the other players. The fields in the classic version of the game represent streets or city objects. In the licensed and personalised editions, most of the fields are selected individually. What is not changed are the special fields, which are necessary to maintain the game mechanics. Other fields can represent important places, people, events, values or products for the organisation. The fields and the matching ‘Titles deeds’ cards are an integral part of the gameplay, so that brand knowledge is conveyed in an accessible and unconventional way. You can also include the organisation’s promoted values on the ‘Chence’ and ‘Community chest’ cards. Customised game components such as collectible metal tokens, MONOPOLY banknotes and tokens replacing houses and hotels can become additional promotional gadgets. In order to fully reflect the individual character of the brand, the graphic design of each personalised edition of MONOPOLY is matched to the client’s visual identity.